


I mentioned Zola's The Ladies' Paradise
a couple of days ago, but I have finished the book now and can mark it down as a simply super read. As I said before, it's about the rise of the great Parisian department stores and the consequent failure of the small specialist shops, but it's also a sharp portrait of the social and sexual mores of the time (late 19th. century) and above all, a Cinderella story - all that and textiles by the thousands!

(Detail: Renoir - The Umbrellas)
Our heroine, orphaned Denise Baudu, comes to Paris with her younger brothers and must find work to support them. She is taken on by The Ladies' Paradise, the opulent store owned by the seductive Octave Mouret which, through its size, revolutionary sales techniques and power to control prices, is threatening the livelihood of the small shopkeepers in the neighbourhood, one of whom is the girl's uncle.
The self-possessed Denise, principled, hard-working, eventually proves her worth to the 'Paradise' which is expanding rapidly, but not before enduring harsh treatment and desperate times. Here's a typically melodramatic line: "She cried for a long time before finding a little courage with which to go on living" - oh woe!!
The book is exuberant, sometimes frenzied, romantic, wonderfully detailed and all in all a bravura piece, hence the fun of it. Random Jottings felt about it as I do, and so did Dovegreyreader, so I'm in good company here.
(An illustration from the book, c.1895)
Quite apart from the story I found the information on the style and practices of the great shops utterly fascinating. They were "making luxury democratic", and in terms of their efficiency and level of service they would leave today's emporia standing. As to the descriptions of the building and its magnificent displays, our modern shops can't begin to compete.

(Printemps: the stained glass dome)
Textile enthusiasts will find themselves in ... paradise amidst the 'Paradise's' stock :"cotton, dimity, pique, calico, madapollam, nainsook, muslin, tarlatan", never mind the "foulards as fine as a cloud, surahs lighter than the down blown from trees, satiny Peking fabrics as soft as the skin of a Chinese virgin....pongees from Japan, tussores and corahs from India....which conjured up visions of ladies in furbelows walking on May mornings beneath great trees in a park".
John Lewis has nothing on this!